On auspicious occasion of Diwali I release yet another theme named as Anthosia . Check it out in Themes section.

Its basically a modified Narnia theme , coloured in my way. Hope you all like it as much as I loved making it.

This idea has gradually evoloved, but it all started a week earlier when I was told to defend one of my post Coke Strikes back by my friend. According to him no doubt the Ad was great but taking literal meaning of word Sar Uthake Piyo was kind of foolish , the tag line lost its authenticity this way. Somehow I did manage to defend saying but idea was really innovative but deep down I knew he was right to some extent.

I came across this really great post at my favourite blog Creating Passionate Users. The notion to use Ads & Money for charity has really moved me. I know its not new ( had seen some soap ad on TV stating will donate some part of money to charity , or the last Saffola ad where company states a part of it will be used in helping homeless child).

Then lo behold idea strucked me, if coke can just donate some part of revenue ( I dont know figures or their profit or anything , idea is just concern to care ) wouldn’t it make their end customers proud ?. Wouldn’t person drinking coke feel (though not immense i might add ) he is proud that he chose coke and not other drink. It will be truly kinda Sar Uthake Piyo ad. Coke are you listening? What you think?

Also if companies can just show end users how they are directly helping charity ( I know lot of big companies do , and tend to keep it like secret ) wouldn’t it help in building their brand image?. Starting this traditon of Marketing Charity as I prefer to call would do lot of good for society and company according to me.

Companies really need to note the idea of charity is there in almost all individual ( was chatting with muslim friend like few mins ago and he is like soon it will be Ramazan Bayram and he will keep fast for 3 days showing concern for poor families, or take case of people tend to donate most on occasions of Diwali , Eid ). If they can just find a way to add this Charity tag with their brand image it will really help them, according to me.

This is just my heart felt idea. I know a part of it may seem unreasonable but even if it is implemented to say 20% extent , it would do great for society.

With Diwali coming really near I had to go shopping for gifts & sweets. But first thing that my Mom says “Milk items strict no , get chocolate if you want or rasgullas but no Mawa items”. .

Its same scenario in every house today. Reason Mawa ( Milk based product )some 4-5 years back had brought about some serious disease ( milk was spoilt and bad ) and result had caused death of some person. Thus then a general opinion had been formed among people that its better to give Cadbury as gift item than traditional sweets, pedas.

Cadbury people were smart and seized opportunity. They came up with special party packs, gifts packs and thus new tradition was born or as some prefer to say existing tradition was changed. Now 1-2 years back entry of Kurkure chips. They came up with smart ads with tagline something like “Just give something mirch masala instead of sweet” this diwali and lo behold new tradition started yet again.

Does that mean anyone can try to change traditional market to suit his product ? . Answer is ofcourse no. While trying to build up additional market for your product through this Changing Tradition Technique you ought to keep following things in mind.

1. Timing should be perfect: Be aware of all instances that happen around you and think of way how it can help your product sell.
2. Think out of the box: To exist in today’s market first feedback of your idea should be somewhat like absurd , foolish, different. Only totally new ideas can perhaps change tradition and sell your product.
3. Emphasis to Word of mouth campaign: Well to break traditional barriers need somewhat strong backing and I personally feel Word of mouth will have greater impact on this kind of marketing strategy than traditional Print, TV ads.

To summarize it takes guts to change traditional market, but results are rewarding.

Well after success of Blue Horizon tried to play with color’s one more time and came up with one more of its color variant named as Maple Leaf .

You can check its preview and download it from here

It’s that time of year , where all people in my class including me are so deeply engrossed in studies. ( Ya but I still manage to be on net for 6 hrs but lets not talk about it here ). I have seen this great and cool tradition ( kinda happens now every sem since second semester ) now in my class during our exam and most importantly during our Viva Preparation time. As Rohan prefers to call it Transfer of Knowledge.

So what’s this all about ?. Well during our exams all of us sit together in a group with one main Teacher ( someone from group who is thorough with that subject ). He tries to transfer share his knowledge with us. It is really a cool tradition and I love my class for it. ( Didn’t have this kind of experience while in school or high school ).

This kind of selfless act is what truly I feel differentiates our class from others in college. Kuddos , BE EXTC you rock !!!