Have you ever wondered which is the most often used phrase to describe a company? . The phrase that could be used for any company whatsoever and would sound good on all occassions. Well I don’t know about you all but I believe Since has till now been the most widely used phrase to describe any company.

Tagline like Since 1857 , Since 1975 and many more have been used by many companies world wide. Yes the word brings forth the most important aspect in any branding Trust developed over the years . Only question that comes to my mind is how long will this phrase Since …. last. Any comments on that ?

Also at this moment I would like to add the phrase Your first…. . I see a great potential in this phrase. Though many companies like Scooty - Your First Love , Maruti Zen - Your first car have already utitlised it. But still it has lot of potential. Its upto companies to realise its worth and exploit it as much as possible.