With Diwali coming really near I had to go shopping for gifts & sweets. But first thing that my Mom says “Milk items strict no , get chocolate if you want or rasgullas but no Mawa items”. .

Its same scenario in every house today. Reason Mawa ( Milk based product )some 4-5 years back had brought about some serious disease ( milk was spoilt and bad ) and result had caused death of some person. Thus then a general opinion had been formed among people that its better to give Cadbury as gift item than traditional sweets, pedas.

Cadbury people were smart and seized opportunity. They came up with special party packs, gifts packs and thus new tradition was born or as some prefer to say existing tradition was changed. Now 1-2 years back entry of Kurkure chips. They came up with smart ads with tagline something like “Just give something mirch masala instead of sweet” this diwali and lo behold new tradition started yet again.

Does that mean anyone can try to change traditional market to suit his product ? . Answer is ofcourse no. While trying to build up additional market for your product through this Changing Tradition Technique you ought to keep following things in mind.

1. Timing should be perfect: Be aware of all instances that happen around you and think of way how it can help your product sell.
2. Think out of the box: To exist in today’s market first feedback of your idea should be somewhat like absurd , foolish, different. Only totally new ideas can perhaps change tradition and sell your product.
3. Emphasis to Word of mouth campaign: Well to break traditional barriers need somewhat strong backing and I personally feel Word of mouth will have greater impact on this kind of marketing strategy than traditional Print, TV ads.

To summarize it takes guts to change traditional market, but results are rewarding.