Finally am free from exams and can spend now more time on my blog. So keep watching, fireworks are soon gonna start here.

Well November was really an eventful month for me. I managed to release 4 themes namely Anthosia, Red Marinee, Abstrakt & Exquisite in Wordpress section. If that wasn’t enough I tried my hands on Textpattern and ported 2 of my favourite themes to Textpattern namely Blue Horizon & Maple Leaf . No wonder more than 4000 downloads have been made till date overall.

Taking into consideration I have exams from 29th November to 13th December I think I did a good job. What say fellas?.

But that doesn’t in any way mean I will stop making themes. Maybe a little lull till my exam ends but will be back with boom.

For all those who really want to know what is coming next at my site well here is a small hint of what’s in store for you this December.

1> Christmas Theme

Maybe by Dec 15. This one is gonna be really cool . Based on my previous Anthosia be sure to watch out for this theme. I have found a really cool image header that am gonna use.

2> Blue Horizon Variant

Maybe by Dec 25. Well after success of Blue Horizon and Maple Leaf I am thinking of releasing one more colour variant of this theme. Already got a cool image header which I believe I am gonnna use. Colour Combination most probably will be white , black , and little asian flavour :).

Maybe if i get time some more….

So That’s it for my blog for time being , maybe till Dec 13 atleast. Wish me luck for my exams :). I will be back with themes . Keep Watching this space.

What about Indian Tourism is your question to me ?

Well there are many things to talk about it. But I will restrict to just three main things which I feel are atmost important and lacks ( according to me ) in present scenario.

1. Good Tagline

Well I am Indian and am proud to be Indian. But it hurts to see that currently we lack good tagline to promote our Tourism. Tagline ? .

Well I am sure you all have heard of Uniquely Singapore ,Malaysia - Truly Asia , Discover Hong Kong . Yes I mean those. I just did routine search in Google and what I came up is that at present our Tagline is Incredible India . Surprised? . Yeah even I didn’t know. So will you say our present promotion campaign good?.

Coming back to point Incredible is good but doesn’t seem to be different. It’s just a usual word in dictionary. We really need a good word.

We have a good and rich heritage. Peace , Cultural Diversity , History ,Beautiful places and I can go on…. to describe our country . We really need a good tagline. What I came up for starters is India Calling ( lol very much inspired by new serial on Star One ) . Its really great word with lot of potential. How about India Calling - Where are you to add to it. We can really come up with something to promote India Tourism. Maybe authorities can come up with contest and find a good word. Also promotion is must. Existing promotion campaign is really not effective. Authorities need to note that point.

2. Thinking Besides Kashmir & Agra

Yes Kashmir used to be good , was great. We lost paradise in war.. But move on…. Kashmir is not the only place or heaven on Earth. So also Agra and Taj Mahal . I love Goa beaches but does that mean we dont have any other beaches in India. How about promoting far east places, Kerala , Kathmandu, Nainital and list is big. We ( authorities ) need to break traditional boundary of restricting Tourism to just Kashmir, Agra & Goa. Far east places in India are left to be exploited and can really provide just the kind of adventure, greenery with tourist will be looking at. It can provide an additional revenue to ministry besides from traditional places.

3. Site Design & SEO Program

Well being a web developer and web designer this is the first thing I should look at. I saw Malaysia’s tourism and site and was really impressed. Indian Tourism sites lacks this design. Incredible India site was good but still there was something missing. I felt it was like a mixture to meet corporate plus tourism site requirements. But while doing so improper mixture was made which makes it loose its recognition. Next I search Tourism in Google.com and believe me Indian site comes on 10th page in search results . They really need to do something. Malaysia, Honkong, Australia even Thailand are ahead of us. In SEO market our sites are really lacking and immediate action is required for the same.

Just my 2 paisa worth story. Open for criticism , comments .

Technorati Tags: Marketing, India, Tourism , Culture, travel

Have you ever wondered which is the most often used phrase to describe a company? . The phrase that could be used for any company whatsoever and would sound good on all occassions. Well I don’t know about you all but I believe Since has till now been the most widely used phrase to describe any company.

Tagline like Since 1857 , Since 1975 and many more have been used by many companies world wide. Yes the word brings forth the most important aspect in any branding Trust developed over the years . Only question that comes to my mind is how long will this phrase Since …. last. Any comments on that ?

Also at this moment I would like to add the phrase Your first…. . I see a great potential in this phrase. Though many companies like Scooty - Your First Love , Maruti Zen - Your first car have already utitlised it. But still it has lot of potential. Its upto companies to realise its worth and exploit it as much as possible.

I presume all have seen the recent Airtel ad. It is really cool. The killer aspect of this ad is the writer has made superb use of “Shayari” and blended it perfectly with the theme of the ad. Perhaps its the only ad I have come across in this recent months which has made use of “Shayari”. The Ad has proved it yet again to Indians the richness, ethnicity of our language. Really great job , I love the ad.

The only thing that is bothering me recently is the new trend of not using advertised product in the whole ad. ( Airtel hasn’t shown mobile in entire ad , nor does Hutch do). It may sound novel , new trend but don’t you all think at some point use of product is must ?.

I am not questioning the reach of these companies. If that’s the main argument point against this question I can just shun it of by saying then why do “Coke and Pepsi” feel the need to show bottle? . I belived they have wider reach than these companies. I just feel at some point products just need to be showed to get the extra edge, get new customers, make new clientele aware of what company deals in ?

Just another of my heart felt thought. Would love to have some comment in this and perhaps get enlightened more on this subject .