It was a usual situation as Jim Coudal put forth in his article. I was sitting in the other chair while my friend was trying to sell his product. ( In this case garment, he is trying to start his business in this field and was looking for a loan ). So the banker shoots “what’s your brand name ?”. And as discussed earlier (I had a long discussion with my friend before about this topic ) he replied “Lemon”.

So the next question as expected “Why this name ?” and I smiled as if I knew that my friend had almost won the battle with just one word ( though lot of research went behind it). I took time to gaze at my friend only to see him nodding his head to me as if to say thank you and then he started his conversation with banker.

Outcome he did get a loan and now I just hope he does good for himself and others around him.

Now for the main part of story …… as to why he won battle with just one word. I don’t know if you have realized but some of successful brands today are fruits. Take for eg Apple, Orange , Mango

Apple now more famous for its iPod . Orange the nation’s leading cellular service provider. Mango a famous clothing brand. Yes fruits have become brands and not just ordinary brands but brands on whom people look upto.

So while going through articles on some site on how to decide your brand it just strucked me that why not continue with trends and use fruits as a launching pad for branding. So next I sat down and made a list of fruits well known by most of people and still not in use by companies. Here is a list that I came up with.

1. Lemon- My favourite , beautiful name , really cool logo can be made for this and just gives a feeling of freshness.
2. Grapes - The other well known fruits can be extensively used for some research group company .
3. Chickoo - I know it sounds stupid to some choosing this as a brand. But come on this is the most common name everyone has heard , atleast in India and if some company goes about using this brand, there will be quite long talks about it . This kind of talks actually really helps in building a brand for company.
4. Almond - I know it doesnt come in fruits category but still its a cool name and could be used by any company . Its a rich word.

So any takers for fruits??. It might happen in future when a kid says i need Orange , Apple & Mango what he really means is he needs orange connection , apple ipod and mango styleware. So much for branding. Brand of Fruits