Have you ever wondered which is the most often used phrase to describe a company? . The phrase that could be used for any company whatsoever and would sound good on all occassions. Well I don’t know about you all but I believe Since has till now been the most widely used phrase to describe any company.

Tagline like Since 1857 , Since 1975 and many more have been used by many companies world wide. Yes the word brings forth the most important aspect in any branding Trust developed over the years . Only question that comes to my mind is how long will this phrase Since …. last. Any comments on that ?

Also at this moment I would like to add the phrase Your first…. . I see a great potential in this phrase. Though many companies like Scooty - Your First Love , Maruti Zen - Your first car have already utitlised it. But still it has lot of potential. Its upto companies to realise its worth and exploit it as much as possible.

I presume all have seen the recent Airtel ad. It is really cool. The killer aspect of this ad is the writer has made superb use of “Shayari” and blended it perfectly with the theme of the ad. Perhaps its the only ad I have come across in this recent months which has made use of “Shayari”. The Ad has proved it yet again to Indians the richness, ethnicity of our language. Really great job , I love the ad.

The only thing that is bothering me recently is the new trend of not using advertised product in the whole ad. ( Airtel hasn’t shown mobile in entire ad , nor does Hutch do). It may sound novel , new trend but don’t you all think at some point use of product is must ?.

I am not questioning the reach of these companies. If that’s the main argument point against this question I can just shun it of by saying then why do “Coke and Pepsi” feel the need to show bottle? . I belived they have wider reach than these companies. I just feel at some point products just need to be showed to get the extra edge, get new customers, make new clientele aware of what company deals in ?

Just another of my heart felt thought. Would love to have some comment in this and perhaps get enlightened more on this subject .

On auspicious occasion of Diwali I release yet another theme named as Anthosia . Check it out in Themes section.

Its basically a modified Narnia theme , coloured in my way. Hope you all like it as much as I loved making it.

This idea has gradually evoloved, but it all started a week earlier when I was told to defend one of my post Coke Strikes back by my friend. According to him no doubt the Ad was great but taking literal meaning of word Sar Uthake Piyo was kind of foolish , the tag line lost its authenticity this way. Somehow I did manage to defend saying but idea was really innovative but deep down I knew he was right to some extent.

I came across this really great post at my favourite blog Creating Passionate Users. The notion to use Ads & Money for charity has really moved me. I know its not new ( had seen some soap ad on TV stating will donate some part of money to charity , or the last Saffola ad where company states a part of it will be used in helping homeless child).

Then lo behold idea strucked me, if coke can just donate some part of revenue ( I dont know figures or their profit or anything , idea is just concern to care ) wouldn’t it make their end customers proud ?. Wouldn’t person drinking coke feel (though not immense i might add ) he is proud that he chose coke and not other drink. It will be truly kinda Sar Uthake Piyo ad. Coke are you listening? What you think?

Also if companies can just show end users how they are directly helping charity ( I know lot of big companies do , and tend to keep it like secret ) wouldn’t it help in building their brand image?. Starting this traditon of Marketing Charity as I prefer to call would do lot of good for society and company according to me.

Companies really need to note the idea of charity is there in almost all individual ( was chatting with muslim friend like few mins ago and he is like soon it will be Ramazan Bayram and he will keep fast for 3 days showing concern for poor families, or take case of people tend to donate most on occasions of Diwali , Eid ). If they can just find a way to add this Charity tag with their brand image it will really help them, according to me.

This is just my heart felt idea. I know a part of it may seem unreasonable but even if it is implemented to say 20% extent , it would do great for society.