With Diwali coming really near I had to go shopping for gifts & sweets. But first thing that my Mom says “Milk items strict no , get chocolate if you want or rasgullas but no Mawa items”. .

Its same scenario in every house today. Reason Mawa ( Milk based product )some 4-5 years back had brought about some serious disease ( milk was spoilt and bad ) and result had caused death of some person. Thus then a general opinion had been formed among people that its better to give Cadbury as gift item than traditional sweets, pedas.

Cadbury people were smart and seized opportunity. They came up with special party packs, gifts packs and thus new tradition was born or as some prefer to say existing tradition was changed. Now 1-2 years back entry of Kurkure chips. They came up with smart ads with tagline something like “Just give something mirch masala instead of sweet” this diwali and lo behold new tradition started yet again.

Does that mean anyone can try to change traditional market to suit his product ? . Answer is ofcourse no. While trying to build up additional market for your product through this Changing Tradition Technique you ought to keep following things in mind.

1. Timing should be perfect: Be aware of all instances that happen around you and think of way how it can help your product sell.
2. Think out of the box: To exist in today’s market first feedback of your idea should be somewhat like absurd , foolish, different. Only totally new ideas can perhaps change tradition and sell your product.
3. Emphasis to Word of mouth campaign: Well to break traditional barriers need somewhat strong backing and I personally feel Word of mouth will have greater impact on this kind of marketing strategy than traditional Print, TV ads.

To summarize it takes guts to change traditional market, but results are rewarding.

Well after success of Blue Horizon tried to play with color’s one more time and came up with one more of its color variant named as Maple Leaf .

You can check its preview and download it from here

It’s that time of year , where all people in my class including me are so deeply engrossed in studies. ( Ya but I still manage to be on net for 6 hrs but lets not talk about it here ). I have seen this great and cool tradition ( kinda happens now every sem since second semester ) now in my class during our exam and most importantly during our Viva Preparation time. As Rohan prefers to call it Transfer of Knowledge.

So what’s this all about ?. Well during our exams all of us sit together in a group with one main Teacher ( someone from group who is thorough with that subject ). He tries to transfer share his knowledge with us. It is really a cool tradition and I love my class for it. ( Didn’t have this kind of experience while in school or high school ).

This kind of selfless act is what truly I feel differentiates our class from others in college. Kuddos , BE EXTC you rock !!!

As promised I have released my first theme named as Blue Horizon. More about it can be found here. Enjoy the theme.

Well today while browsing through themes I came across jennifer’s theme Daisy Rae Gemini and fell in love with it as soon as I saw it.

So much so I took time off from my studies ( have exams from 24-27th october ) and modified theme to suit my blog. In end I was happy with the result which you see here. Next I thought I would release this theme for community. So I chatted with Jennifer on Yahoo and after getting something cleared its official . I will release this theme soon. Really appreciate Jennifer saying yes to this.

Now main part is to select name for this theme. I think I will go for Blue Horizon Gemini what you guys think ?. As soon as I am happy after messing up with this theme’s css I will release it. Keep waiting till then.